Facebook Ads are going to drive more leads for your business in 2019 than any other paid channel. You’ll need to have the right strategy and execute with agility and precision, but right now there is a massive Facebook opportunity for inbound marketers. An opportunity that if you take advantage of now, will pay off for years.

Facebook is too huge for a business of any size to ignore. Your business needs a Facebook page. You know this–and so do 40 million other businesses. Facebook is where your future customers hang out. The average person spends 28 percent of his or her time online on social networks–or 1.72 hours per day. The average American spends about 40 minutes just on Facebook–sharing and Liking content.

Every minute, Facebook users Like more than 4.1 million posts, posting comments, status updates, and photos. Facebook has a large, engaged user base that spends a ridiculous amount of time there every single day of every month.

A major benefit of Facebook advertising is its ability to reach your exact audience. Facebook is the most targeted form of advertising. You can advertise to people by age, interests, behaviour, and location. If you really know your customers, you can use Facebook advertising to engage them.

For all these reasons and many more your business needs to start using Facebook ads before its too late and you’re left behind.