Video content marketing is essential to creating an effective social media marketing strategy. YouTube is now a part of the largest search engine in the world and video content demands a front-runner position in your content marketing plan. Here are the top 5 reasons why video marketing should be your #1 choice for your content marketing plan.
- Higher Engagement
The key to great engagement is video, audiences are about 10 times more likely to engage, share and comment on video content than text or related social posts. Video content is directly integrated into the most popular social media apps: Facebook, Instagram, Snapchat, YouTube, and Twitter. The reason why there’s a large push to create more video related content is that users find it easier to consume and can go viral much faster than anything else. Creating videos that are visually attractive, fun, engaging, and relatable to your audience generates a sense of trust and understanding from your followers. Furthermore, that gives your followers more of a reason to positively like, share, and comment on social media posts since they feel you know what they like to see online.
- Speak Directly To Your Audience (Q&A)
Before the digital era brands would need to hire a research firm to conduct consumer market research for their products and services. Video content allows brands to speak directly to their customer base and receive feedback immediately about their products and services and no longer require research firms. The advantage of video content is creating a dialogue with your customer base for a Q&A session and provide insight into your brand while getting compelling answers. Understanding what your target audience wants is the objective of every business and having an opportunity to get those responses directly will ensure your brand’s future success.
- Build Your Brand
Brand videos are typically distributed as a part of a larger advertising campaign, showcasing the company’s high-level vision, mission, or products and services. The goal of brand videos is to build awareness around your company and attract your target audience. Take advantage of partnering with an expert to communicate your brand message. Overall, if you know your audience is interested in your brand and topics surrounding what you do, develop content that speaks to this interest. Focus on simplifying production and engaging your audience with compelling stories and be sure to follow up with a strong call to action.
- Increase Customer Conversions
Video content outperforms and converts more customers than any other form of social media marketing content available. The end goal for all business’ is to increase sales and expand. Using video content to display links and promotional videos to your target audience is an essential tool to increase ROI. Take advantage of social media platforms that use paid sponsored ads to reach an audience and captivate them to take action and purchase products or services from your business. Paid advertising is direct to consumer and increases the opportunity for the impulse in-app purchases if the customer thinks the content is appealing to their needs.
- Influencer Marketing
Brands are finding more ways to become more engaging and gain assistance to sell their products and services to audiences using influencer marketing. Having an engaging video isn’t enough, utilizing the name recognition of a person(s) with a large social media following can have your brand reach audiences you didn’t know were available. Influencer marketing is being used across all the major social media platforms like Instagram, Facebook, YouTube, Snapchat. Influencers make their subscribers feel they relate to them other than traditional celebrities, and they create content that understands them better than their friends. Incorporating influencer marketing with your video content marketing plan is crucial to getting more brand exposure and developing a larger online customer base.